(And Why It’s Not Just About Clothes)
You’ve probably said it too:
“I’ll upgrade my wardrobe when I lose the weight.”
“I just need a few pieces for this work event.”
“I don’t have time to think about what to wear.”
Sound familiar?
You’re not alone.
In fact, those are the exact words clients say to me before they decide to work with a virtual image consultant (hi, that’s me 👋).
This blog is for the ambitious, time-poor, impact-driven women who are:
✨ Climbing the leadership ladder
✨ Building a personal brand
✨ Ready to feel confident in every room they walk into
I’ll walk you through:
- What a virtual image consultant actually does
- 5 real reasons clients hire me (with receipts)
- The cost of DIY-ing your style (in time + regret purchases)
- And how this isn’t fluff — it’s strategy
Let’s dive in!
Meet Scarlett: Why a US-Based CEO Hired Me
Scarlett is a wealth coach, founder and mum of two.
She’s smart. Strategic. And busy.
Here’s what she shared about why she hired me as her virtual image consultant — and spoiler: it had nothing to do with trends.
REASON 1: HER WARDROBE WAS STUCK IN 2020
“All the working from home and going nowhere over the past three years has left my wardrobe kind of stagnant…”
Thanks to the big C (yep, Covid), most of us lived in activewear for 2+ years. And science backs it: it takes just 21 days to form a habit.
So imagine what three years of WFH did to our relationship with getting dressed.
Now, throw in endless Zooms, zero reason to put on real pants, and you’ve got a habit that’s hard to break. That’s where image coaching comes in — not just to revamp your wardrobe, but to retrain your habits.
The stat: 1 in 2 women say the pandemic changed how they shop and dress permanently (McKinsey, 2023).
REASON 2: SHE STOPPED WAITING FOR “FUTURE HER”
“Losing the pandemic pounds has been much harder than I’d like, but I’m always committed to dressing for the body that I have…
Let’s be real: how many of us delay feeling good until we “lose the weight”?
But when you wait to feel worthy, you send a message to yourself: “I’m not enough right now.”
That’s a hard no from me.
Dress for who you are now, not some future version of you. Because style isn’t a reward — it’s a tool.
REASON 3: SHE NEEDED A “MEDIA READY” WARDROBE
“I’m publishing a book. That means more visibility, media, maybe even television…”
When your profile grows, your image needs to keep up. Not because it’s about vanity. But because the way you show up visually is part of your message.
And this isn’t just a “nice to have” — it’s science:
- Research from Princeton shows we form an impression of someone in one-tenth of a second.
- Attractive, well-presented professionals are perceived as more competent (thanks to the halo effect).
REASON 4: SHOPPING WAS A CHORE
“I’m not into fashion. I’m a shop-when-I-need-to type. But I love a put-together outfit.”
This one? 👆 I hear every single week.
You dash into a store, grab something that kinda fits, kinda works…and then wonder why your wardrobe looks like a random Pinterest board.
No shade — just truth: shopping without a plan = regret purchases.
In fact, a US study showed that the average woman owns $500 of clothes she’s never worn.
That’s around $1,000 AUD sitting in your wardrobe, doing nothing.
A seasoned stylist (me 🙋♀️) can repurpose what you already own, plan intentional pieces, and give you back control.
REASON 5: IT SAVED HER MENTAL BANDWIDTH
“It saves me time, frees up my limited mental bandwidth, and gets me a much better outcome…”
Let’s talk numbers.
The average woman spends over 76 hours per year shopping online — and most of it ends in frustration or a return label.
That’s two full work weeks you could’ve spent closing deals, spending time with your family, or I dunno… sleeping?
And don’t even get me started on TikTok tutorials and late-night Instagram scrolls.
You don’t need more “style content.”
You need clarity, strategy — and someone who can zoom out, and style you like the expert you are.
Why Smart, Ambitious Women Hire a Virtual Image Consultant
Let’s break it down:
🔥 REASON 1: TIME
We all have the same 24 hours as Beyoncé — but the difference?
She has help.
From stylists to chefs, Queen B doesn’t do it alone. And neither should you.
Whether you’re juggling a business, boardroom, or babies — your time is not best spent panic-shopping over lunch break or DIY-ing your personal brand.
As one client told me:
“I’d rather spend time with my 7-year-old daughter than roam the shops looking for a blazer.”
🔥 REASON 2: MENTAL BANDWIDTH
Decision fatigue is real.
When your day is filled with high-stakes conversations, the last thing you need is to stand in front of a wardrobe and spiral.
Hiring a virtual image consultant isn’t about clothes.
It’s about clarity.
It’s about saying: “I’ve got more important things to think about.”
🔥 REASON 3: THEY HAVE A VISION – BUT CAN’T ARTICULATE IT
“I know how I want to feel. But I don’t know how to dress for it.”
That’s where I come in. I ask the deep questions. I decode your personality, your goals, your lifestyle — and translate it into a visual language.
It’s strategic. Intuitive. And tailored.
🔥 REASON 4: THEY DON’T KNOW WHAT’S OUT THERE
Let’s be honest: you’re not paid to stalk emerging fashion brands or research which cuts flatter a rectangle frame. I am.
I’ve spent 18+ years curating brands, shapes, and fabrics for real women.
So yes, I know where to find you the elevated pieces that actually fit.
And no, I don’t give away those gems in the DMs. (That’s reserved for my paying clients 😉)
So, What Does a Virtual Image Consultant Do?
Short answer?
More than you think.
✔️ Deep dive consultations to understand your style, your brand, your career/business goals
✔️ Curated wardrobe strategies for real-life occasions (not fantasy Pinterest)
✔️ Brand-aligned outfits for speaking gigs, media, client events
✔️ Shopping guidance (local or global) with access to hard-to-find pieces
✔️ Styling outfits available at your fingertips via a curated style app ready for — travel, keynotes, Zoom meetings
All delivered virtually, wherever you are.
And yes — even if you’re in New York, London, Singapore, or Wagga Wagga.
One Last Note
This blog was written especially for ambitious women outside of Sydney who are ready to elevate their image with expert, virtual support.
But just so you know — my done-for-you, in-person image consulting experiences are also available in:
✨ Sydney 🇦🇺
✨ Dubai 🇦🇪
✨ Milan 🇮🇹
✨ Paris 🇫🇷
If you’re ready to stop DIY-ing and start showing up with visual clarity, presence and confidence?
Let’s chat!
🖥️ Book a 30min consultation
🎁 Download your free “100 Brands To Shop List”
💬 DM me on Instagram or LinkedIn to see if this is right for you
