In the business world, first impressions count!

What are you currently doing to ensure yours is a positive and lasting one? After all, personal branding is about more than just your business card, website or logo. It’s also YOU.

It’s the clothes you wear, the way you hold yourself, and the way you walk and talk.

Designed for ambitious business owners and professionals, the personal brand image refresh gives you the style guidance and confidence to be your own best business card.


This initial, two-hour personal branding consultation is really about meeting you exactly where you are and getting to know you. In order to craft a brand image that sets you up for the brightest future, I need to first understand your past and present.

The first hour is spent chatting about who you are, what you do and your biggest goals for your business and career. My goal here is to find out what makes you tick as a high-powered, ambitious human. We’ll delve deeper into your ideal clients, to ensure you’re attracting the right people through your personal style. We’ll also chat more about your lifestyle, what styles you’re naturally drawn to and what you feel most comfortable in. After all, it’s all about making your wardrobe work for you and your life, not the other way around!

The second hour is a wardrobe cull, where we’ll do an audit and deep cleanse of the garments you currently own. You’ll feel an instant sense of freedom as you let go of what is no longer serving you or attracting your ideal clients. This is also where I’ll make a list of the clothes we need to inject into your wardrobe to maximise your Personal Brand Style potential — and determine the budget to match.

In light of current restrictions, we can also do the personal branding consultation virtually via Zoom. If you choose to do this, you’ll also have the option to do your own shopping. I’ll provide you with a list of stores and pre-selected shopping cart, so that all you need to do is purchase the items.

Want the beauty makeover to match your new, upleveled wardrobe?

Hair and makeup can be added to your personal branding package at additional cost.

A few days after our consultation, I’ll present the Personal Brand Style Guide to you via Zoom. Think of this as your style bible, covering everything from your personal brand vision to styling tips and recommended pieces and brands that will help you stand out from your competitors. Not only will this guide our shopping trip, but it will be given to you at the end of our time together. You can reference this any time you put together an outfit for a meeting, event or other special occasions. This means you have a personal stylist (me!) at your fingertips 24/7, ensuring your style is always consistent and effectively communicating to your target audience.

After you approve the Personal Brand Style Guide, I visit all the appropriate stores searching for the best items for you to try on during our shopping trip. This ensures everything is pre-selected and on hold for us, so that our shopping day runs like clockwork.

It’s the big day! We’ll kick off bright and early in Sydney CBD. So, make sure you’ve had a good sleep and breakfast and are wearing comfortable clothes! Together, we’ll visit all the stores where your items are already pre-selected and put aside for you. All you need to do is try on the items and I’ll make sure they’re a perfect fit for you. We’ll purchase items as we go and take a pit stop at lunch to refuel. I will also have my styling assistant with me, ensuring everything runs as smoothly as possible.

Now, you have everything you need for a consistent and commanding personal brand image. It’s time to put it all together! This is where I come in and pre-style the garments we’ve bought. This will ensure you have your outfits pre-planned for any big networking events, TV appearances, interviews or marketing shoots you have coming up. Everything will be hung up and ready to go, taking the stress out of planning outfits. This is also where I’ll update your Personal Brand Style Guide and document your pre-styled outfits (combining bought items and existing pieces)

The post-shop styling session can be done in person at your home, or virtually via Zoom.


Who is your typical client for this service?
This package is for anyone who wants to create new opportunities for themselves, in their career or business. Whether you’re an author releasing a new book, an entrepreneur building your brand or an employee positioning yourself for that promotion, it’s for anyone who wants to be noticed by the right people, for the right reasons!


The Personal Brand Image Refresh package takes approximately two weeks to complete.

Please allow two consecutive weekends, as we will complete the initial personal branding consultation on the weekend, then the shop and styling session the following weekend. As this is an intensive personal brand makeover, timelines cannot exceed two weeks.  It can also be completed in a shorter turn-around time depending on my availability and the accessibility of the clothes.

Price is on enquiry only, as it depends on your individual personal branding needs.


So, you know that you need to make some changes to your Personal Style — whether it’s to help you attract new clients, or just to feel like the most confident version of yourself.

But, you’re based outside of Sydney, or aren’t able to fit a personal shopping session with me into your jam packed schedule.

The Online Personal Styling Package is for you!

In a two-hour consultation via Zoom, we’ll get to the heart of your personal style needs and what you’re wanting to achieve with your new look.

You’ll walk away with a comprehensive Personal Style Guide with everything you need to create your powerful new look.


We begin this two-hour Zoom session by chatting through your personal style needs, goals and what you feel is currently holding you back. Then, we’ll virtually go through your wardrobe to see what is and isn’t working for you, and identify any gaps. Please note, this is not a full wardrobe cull, as this is very challenging to do this virtually. Rather, we will review a few key pieces in your wardrobe. You will be sent a checklist beforehand to help you prep for this.

After our initial consult and fitting, I’ll go off and create your Personal Style Guide. Think of this as your ultimate style bible, including everything from your new wardrobe mood board and styling tips to recommended pieces, brands and shops that fit your brief and budget.

This will also be provided in the Personal Style Guide, complete with URL links of key pieces to shop. I will also provide you with online shopping carts already filled with pre-selected pieces in your size and style – ready for you to add to cart and shop away!

This is where I present your Personal Style Guide to you via Zoom, to ensure you’re 100% thrilled with the vision for your new style. I will also show you how to use your style guide, give you styling and shopping tips and talk through how to combine some of your new pieces. Any additional changes will be made after this session and a final PDF will be sent to you so you’re ready to create your stellar new wardrobe!


Who is your typical client for this service?
This package is perfect for anyone who is not based in Sydney, but still wants to access my personal styling services. It’s also great for people who are time poor, but are able to carve out a two-hour window to up-level their style. Typical clients for this service include working mums, busy professionals and DIY lovers who would appreciate the guidance but are happy to do the shopping themselves.

Does the cost of the package include clothing budget?
No, the cost of the package is for styling services only. Your shopping budget is additional.


This package only requires two hours of your time, plus around half an hour to present your style guide. However, please allow two weeks for the package to be completed.

Price is on inquiry only, as it depends on your individual needs and your shopping budget.


Have you found yourself in a bit of a rut lately, and want to feel more like you again? Or, perhaps you’ve recently undergone some changes in your life, and need the fabulous new image to match?

This VIP package will help you get your mojo back and get you feeling like the best version of yourself.

Prepare to experience a taste of the high life, complete with a new wardrobe, styling session, glamorous beauty makeover and even a private driver.

This is our most luxurious package, designed to make you feel like the absolute queen or king you are!


We start with an initial, three-hour consultation at your home. Together, we’ll go through your entire wardrobe and do a deep cleanse. Prepare to feel challenged and let go of the past as we go through what you have, what you’ve outgrown and what is no longer serving you. We’ll talk through your needs, dreams and fears, as well as your budget — how much you’re willing to invest to revive your wardrobe. The goal here is really to understand you and your lifestyle, so we can create a personal style that is 100% you.

After our wardrobe consultation, I get to work on developing and designing your bespoke new look. I take everything we’ve covered in our wardrobe consultation and turn it into a Personal Style Guide — a roadmap that visually outlines your new sense of style. It will also cover my vision for your hair and makeup. This style guide will be sent to you via email. Then, we’ll have a quick zoom call to discuss all my ideas, and get your approval.

Once you’re 100% thrilled with the vision for your makeover, I start visiting all the appropriate stores to select items for you to try on during our shopping trip. This ensures everything is set aside and ready for you, to make our shopping trip as smooth and streamlined as possible.

Day 1 of your package is your shopping day in Sydney CBD. You’ll pop on your activewear and comfortable shoes and come ready for our big day! The shopping trip starts bright and early goes all day. So, to make the experience as relaxed as possible, this package includes a luxury chauffeur.

With this VIP Personal Fashion Styling Service, your personal driver will pick you up from your front door and bring you to our shopping destination. They’ll also drop you home at the end of the day. We will start the day with a quick breakfast where I’ll run through the itinerary for the day — i.e the shops we’re going to hit and what to expect. Then, we’ll try on everything as we go shop to shop, and buy your top picks as we go.

This VIP package also includes a lunch stop at a high end restaurant, where you can refuel in luxury.

At the end of the day, you’ll walk away with a wardrobe filled with items you love; guaranteed to make you feel your most confident, stylish and powerful self.

The next day we will meet at your house for your Personal Styling Session. 

This 1:1 styling session is where I will teach you styling tips on how to maximise your wardrobe. We’ll go through all our purchases from our shopping trip and style them with existing wardrobe pieces.

This is also an opportunity for me to update your Personal Style Guide with flat-lay images of all the outfits that can be created from your new wardrobe. Easily accessible on your phone or tablet; this Personal Style Guide means you’ll always have me at your fingertips to help style the perfect outfit.

Now that you’ve got your new wardrobe, it’s time to get the glam hair and makeup to match!

Having collaborated with many talented people as a Sydney fashion stylist and editor, I align myself with only the best in the business. I have partnered with one of Sydney’s top hair and makeup teams for this package, so you can rest assured you’ll be in great hands with your glam squad.

We begin with a hair makeover, where your talented stylist will design a new look that not only complements your new wardrobe, but takes it to the next level. They’ll cut, colour and style your locks to perfection. Not only will you leave the salon feeling like a million bucks, but you’ll also have a hairstyle that suits your lifestyle to a tee.

Next, your makeup artist will create a range of different looks that suit your skin tone, features and new style. They will trial these looks on you and we’ll take photos and document into your Personal Style Guide so you can refer back to it at any time. You’ll also get a step-by-step video showing how the makeup was applied on you by the makeup artist, so you can recreate this at home.

I believe that luxury shouldn’t end after our time together— it should become a part of your everyday life!

So, to round out the ultimate VIP Personal Fashion Styling Package, the cherry on top is a pampering session at Jocelyn Petroni in Woollahra, whenever suits you.


Who is your typical client for this package?
My clients range from CEOs and television executives to high-flying corporates and entrepreneurs. Typically, they are undergoing a major change in their life and are ready to shed the parts of their image that are no longer serving them. Or, they’ve found themselves in a bit of a rut and are craving a change to take their lives to the next level. This package is also great for international visitors looking for a stress-free shopping experience, or to give as a special gift to someone who deserves to be pampered.

Does the cost of the package include clothing?
No, the package cost is for personal fashion styling, hair, makeup services only. The shopping budget is additional.

How much do I need to budget for the shopping trip?
Your budget is completely up to you. I will discuss this with you during our wardrobe consultation, so we can talk through your expectations. I like my clients to invest in quality pieces that will carry them through a decade or even more. My typical client can invest anywhere from $5000 to $20,000 on their new wardrobe.

Which areas of Sydney is the luxury car chauffeur available to?
This service is only available to clients within 15kms of the Sydney CBD.

Can I still get a car service if I’m located outside of 15kms from Sydney CBD?
If you’re located more than 15 km outside of Sydney CBD, this package includes stress-free valet parking in the city.

How do I get home? Will the car service drop me?
Yes of course – this service is designed to make you feel like the queen or king you are!

You’ll beat the traffic and get door-to-door service on both ends for a truly blissful shopping day.


As the Luxury Style Package is an all-inclusive, VIP package, please allow four weeks from start to finish. The weeks can either be consecutive or non-consecutive, depending on your availability.

All prices are by enquiry only, as it depends on your specific requirements and lifestyle.


Want something unique but can’t see it above? Let me tailor a service for you.

Please email for a custom quote.

Be Your OWN Best Business Card.

Feel CONFIDENT showing up in a room full of your ideal clients.

Save TIME on shopping and all the guess-work.

Are you READY to align your Personal Style with your Personal Brand?